EDUCATIONAL BACKGROUND

Double Major Bachelor of Graphic Design and Bachelor of Communication and Media Arts, Journalism and Mass Communication, The American University in Cairo (AUC)

PROFESSIONAL EXPERIENCE

Senior Designer, Leo Burnett MEA
May 2022 - Present
Art Director, Wazner Design House, Cairo, Egypt
January 2021 - June 2021
Freelance Designer, Ashtar.app, Cairo, Egypt
October 2020 - December 2020
Lead Designer/ Researcher, TYPE Lab, AUC, Cairo, Egypt
March 2019 - December 2020
Project Designer/ Research Assistant, Visual Encyclopedia of Arabic letters - Project by Dr. Bahia Shehab, Cairo, Egypt
March 2017 - December 2020
Senior Branding Designer, Mint&co, Cairo, Egypt
May 2019 - December 2020

ACADEMIC EXPERIENCE

Workshop Leader, Tasmeem Doha 2022 - Radical Futures - VCUARTS Qatar Art & Design Biennial, Doha, Qatar
7 March - 10 March 2022
Instructor, Arabic Lettering Workshop, Cairo, Egypt
July 2021
Teacher Assistant, Graphic Design Department, AUC February 2017 - March 2020
    DSGN 315/3115 - History of Graphic Design in Arab World
DSGN 240/2240 - Color
DSGN 210/2210 - Typography I
DSGN 320/3220 - Typography II
DSGN 330/3230 - Typography III
DSGN 200/2200 - Analogue and Digital Practices
Instructor, Bilingual Type, El Beit, Cairo, Egypt
April 2019
Tutor, Wall of Art Workshop, AUC
May 2019

RESEARCH & CREATIVE OUTPUT

. . . . . B R A N D I N G . & . I D E N T I T I E S
Egyptian Tourism Rebranding, Pitch Concept, Something More Near (SMN), London, UK
Johnson & Johnson, New face Baby Johnson, Pitch Concept & Execution, Mint&Co, Cairo, Egypt
Si’Joublie, Branding, Solo Exhibition by Aya El Fallah, Zamalek Art Gallery, Cairo, Egypt

Azza Fahmy, Arabic Adaptation Logo, Cairo, Egypt
Trip Shop, Branding, Mint&Co, Cairo, Egypt
Moxie, Branding uplifting, Food & Beverages, Cairo, Egypt
Tarazi, Rebranding, Cairo, Egypt
TYPELab, Logo Design & Social media branding, Cairo, Egypt
TYPELab months’ talks, AUC, Cairo, Egypt
Designing Letters for Children, Ladies of Letters
Visual Encyclopedia of Arabic Letters, Logo Design, Cairo, Egypt
. . . . . P U B L I C A T I O N .  D E S I G N
Book Designer & Research Assistant, History of Arab Graphic Design, AUC Press, Cairo, Egypt
     Book Designers: Sarah Shebl, Ahmad Helmi
     Book Cover: Dr.Bahia Shehab
Book Designer, At a Corner of a Dream, Gingko Library, London, UK
. . . . . T Y P E
LiBeirut, Collective Font to support Beirut, Dr. Nadine Chahine, Beirut, Lebanon
. . . . . P O S T E R
Wasla, Dutch Embassy, Cairo, Egypt
. . . . . D I S P L A Y . D E S I G N
Si’Joublie, Solo Exhibition by Aya El Fallah, Zamalek Art Gallery, Cairo, Egypt

TALKS

2020 | 2021  Sarah wel Huruf, Speaker at Aseel Program for Contemporary Typography, Qalam, Cairo, Egypt
2019 | 2020  Presenter for Visual Encyclopedia of Arabic Letters, Exposition Typographiae Arabicae, Institut Français d'Égypte

FEATURES

2020 | 2021  The Ultimate Guide Freelancing in Egypt, Egyptian Streets
2020 | 2021  Arabic Typography in Egypt Through The Ages, Egyptian Streets

ACHIEVEMENTS

2020 | 2021  Short Listed, TYPE Lab, Logo Type, Communication Art Competition 2021, California, USA
2021 | 2022  Group Exhibition, 3 posters were selected for Cairopolitan's Cairo Print Exhibition 2021, Cairo Egypt